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By Heather Farrell January 18, 2026
The only real way third party sellers can compete against their biggest rival (Amazon) is with a home grown organic army.
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By Heather Farrell January 13, 2026
Turn every treatment into a full calendar: How smart clinics repurpose one CoolSculpting campaign into weeks of demand, lower CAC, and a steady stream of pre-sold consults.
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By Heather Farrell January 3, 2026
Most businesses waste thousands on ads that stop working the moment budgets run out. But one B2B software company slashed their customer acquisition costs in half using a completely different approach—and the results kept compounding over time.
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By Heather Farrell December 26, 2025
How Small Business Owners Are Attracting Their Most Profitable Customers in 2026 Without Spending a Single Dollar on Facebook Ads, Google Ads, or Any Paid Advertising Platform
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By Heather Farrell December 15, 2025
While major brands chase high-volume keywords like "running shoes," they're completely ignoring ultra-specific searches like "waterproof trail running shoes for women size 8" that convert 15-20% higher - and here's how small businesses can dominate these overlooked goldmines.
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By Heather Farrell December 13, 2025
How Sophisticated Luxury Marketers Are Using Neural Marketing, Predictive AI, and Micro-Community Cultivation to Capture the Next Generation of High-Net-Worth Individuals While Legacy Brands Hemorrhage Market Share

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